I have long been a fan of any makeup line that makes it easier on women to comfortably purchase makeup that compliments their skintone, eyecolor, and style they are going after. For example, Almay, first, they are great because their stuff is all hypoallergenic. What’s not to love. Their “Ideal” line matches makeup to fair, medium, and dark alike. Brown, hazel, blue, eyecolors – got it covered.
I’ve tried the full line, but my most favorite thing of the line, no matter what the skin color, eye color is, are the lipsticks. Almost every shade has worked on me, they all have a natural spf of 17 and again, because it’s Almay – they are all hypoallergenic.
So overall, the nice thing about the Ideal line is that you can mix and match the colors that are suggested best for you, etc. and then if a certain lipstick strikes your fancy, you can safely break out of the suggested zones and still pull off a great look.
Almay is also hands down cheaper than other hypoallergenic lines that are out there and is available in most chain stores nationwide, so it won’t require an extra trip to the department store counter.

