If you’ve been managing auctions on eBay for a while and you are ready to kick things up a notch, opening your own eBay store is crucial to taking your e-business to the next level.
Having a store will save you time and money. Currently, store listing fees are only .03-.05 cents per listing, depending on your asking price. If you elect to use the GTC (Good ‘Til Canceled) option, this will enable your items to automatically re-list at the end of 30 days, giving you more time to concentrate on making sales. You can list hundreds of items to your store inventory for practically nothing, as opposed to maintaining auctions all of the time. With store items, fees will still apply when your item sells, but the over-head for stocking your store is a lot less than constantly running and re-listing auctions each week. An added advantage is that you will be saving time by stocking your store rather than bothering with listing auctions. By listing all types items throughout all seasons, you are opening yourself up to a wide variety of buyers. Shipping worldwide will also allow unlimited potential for buyers in other parts of the country who are in opposite seasons and in need of items that may be difficult for them to find at the time but readily available for you to sell in your shop.
A major key to having a successful store is to continually keep it stocked. This lets you build your inventory to include hundreds of items. The more you list, the more you sell – it’s been proven time and time again. Why? eBay is a wonderful generator of automatic traffic, built in for you to harness without the needed technical experience of running an actual separate online store.
Having an eBay store is your own slice of the Internet. Buyers will check out your store, and by cross-selling other items within each item description, you will be able to recommend items in your store that may interest them. If you offer combined or discounted shipping for multiple
items purchased, customers will be compelled to buy more from you at one time. A store also allows sellers to use features like the Markdown Manager which is not available to non-store owners.
eBay offers tons of additional features at no additional cost. These added features will help you build up clientele for email marketing and more. This will allow you to keep in touch and let your personal email list know of special discounts available to them first before it’s open to the public.
Your store gives you your own unique style. Having a personal, unique design allows you to build your brand and specialize which encourages repeat buyers. Once you master the features of your eBay store, then it’s time to break out and take advantage of outside opportunities to attract more buyers to your product.
eBay
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Written on January 28th, 2009 at 1:23 pm by The Schmoozins Team